Guide for developing COVID-19 vaccine communication materials

Vaccines will be free

The NCIRS has developed a communication guide to help demystify COVID-19 vaccine barriers.

Controlling the COVID-19 pandemic will rely largely on people receiving the COVID-19 vaccines, as well as practical issues like ease of access and cultural appropriateness of services.

The National Centre for Immunisation Research and Surveillance (NCIRS) has developed a guide that draws on global literature to highlight factors that may facilitate or act as barriers to people accepting the vaccine. 

The aim of the guide is to help organisations promoting COVID-19 vaccines produce targeted communications that address people's questions and concerns. You can read the full guide by clicking here

According to NCIRS, communication materials promoting COVID-19 vaccines should;

  • Be open and forthcoming with information
  • Address doubts about the pandemic threat
  • Ensure information is straightforward, easy to digest and visual
  • Address misinformation and conspiracies
  • Address specific questions and concerns
  • Address low perceived risk of developing severe COVID-19 disease
  • Empower people to be vaccine ambassadors
  • Include pretested messaging

For more information on communicating about the COVID-19 vaccine rollout please view the Australian Government Department of Health's vaccine provider communication kit for GPRC and General Practices.

You can also keep up to date with the latest COVID-19 vaccine rollout information by visiting the Australian Government Department of Health website.